May 27, 2025

No wait, let's get straight into it. Here are:

50 business lessons from 13 years of working self-employed in 4 min:

- By starting, you learn more than by thinking about how it will be after you start.

- Most fears never come true, and the problems that do come, you didn't anticipate.

- Business is trading challenges for better challenges… Choose the ones you want.

- Most problems occur from having expectations. If you expect business to be easy, you will have problems.

- The best investments I made weren't in the stock market or gold; it was in my skillset and mastery of my craft. So far, I have a 5-15x return on coaching, courses, trainings, and books I bought, which increased my mastery of my craft and skill as a business owner.

-Master the numbers. Understand LTV, ROI, cash flow, liquidity, profit margin, and CAC. If you don't know what that means, learn it.

- While profit shouldn't be the mission of your business, if you have none, you have no business.

- It takes you less than 20h to get a decent understanding of a skill. Even less if you can spend that 20h with someone great at the skill you want to learn.

- Mentors are deeply underrated… Action even more. No mentoring, coaching, or book will have value without you applying what you learn. Your goal should always be to apply immediately; everything else is entertainment.

- Use deadlines, one of the reasons I progressed fast was that I created deadlines and made them public to be held accountable for creating what I set out. This year, I will be writing a book.

- Honour your word. If you want to partner with someone, look at their integrity. Are they doing what they say they will, and if not, are they self-aware about it and let you know before it becomes a problem? Run from people who value looking good over integrity.

- You suck at leading a team, swallow it and get better, let the ego aside. Your team is probably better than you think, but you are worse than you think in the skill of training and developing their skills.

- Clarity is power. Your power is given by the speed at which you act on what you know to do.

- Everyone is making it up as they go, some just have fancier language to describe it.

- 1 a-player is worth more than 5 b-players. The reason you don't have them is given by your ways of being.

- Your ego is the biggest hindrance to your success. If you are willing to suck in front of other people, you will be great.

- You vastly underestimate the amount of time, energy, and effort it will take to create your vision.

- Value is created through context. Water is free in many places, and in others, you pay 10 dollars for a small bottle; the difference is the context in which they are consumed.

- Business, if taken on that way, is one of the most powerful personal and spiritual transformation journeys I know. It kills most of your false ideas about how reality works.

- You can make way more money than you think, and there is no reason you need to. Most people have no access to what they really want. Let your business be a force for clarity.

- Trying to be liked by everyone will kill your business and your soul.

- Do what you love and find a way to get paid for it.

- Being a caring, decent human being is the only way we will make business together… Be clear about your values and standards and stand for them firmly. Don't sell yourself out for money.

- No amount of money will solve your feeling of unworthiness. Do the inner work, and if you still want, make money.

- Spend less than you earn.

- Be a giver. Give away what you have, but create a context through which it is valued.

- "I don't do marketing" is your marketing. Get over your judgments and learn.

- Time in the market beats timing the market. Many things will come to you if you just stay in the game.

- Remember the times you wanted to quit, write down what you were thinking and feeling, and be clear that you do not have to think about this again.

- Be, Do, Have. Being is primary. Always.

- The world of being holds the biggest treasures for your life, and it is the hardest to put into words. Yet never make the mistake of disregarding it.

- Support those who are willing to do the work, even if you don't get anything in return.

- Your blind spots are the most costly thing you keep holding onto.

- You can spend 1000 and fear the loss of it, or you are the person who makes every penny you spend worth it. You are the biggest leverage point in your business.

- Never act out of scarcity. It will damage you in the long run, if you have to, get a job to pay the bills while you keep building.

- You vastly underestimate how much you can do.

- Relationships are the building block of every great business.

- Learn to play the game, but never get trapped in it. It's still a game.

- Do what you say you will, and take responsibility if you don't.

- An apology can get a long way. Leave your ego at home.

- Write. It is one of the most powerful tools to become clearer in thinking and communication.

- Study the basics and keep doing the basics. Great people never forget the basics.

- Your authentic self-expression is a great asset for your business.

- Value straightforwardness over nice talk.

- Focus!!! Focus means not doing many things you would like to do, but instead the one thing you know has to be done.

- I could keep writing as there are so many things I learned on this journey, but I will keep them for another time.

Talk to you Saturday.

With love,
Moritz